The project activities consider cultural and natural heritage, as a means to improve public health, the development of SME's and the demographic profile of the region.
The project builds on the results of two former Interreg IIIB project; Nave Nortrail and Cycle-on, using the trails set up by these projects as a basis for activity. The project will carry out a number of transnational field studies within the partner countries, the results of which will feed into a toolkit.
The work will be supported by three universities, the UK organisations, Federation of Small Business and British Ramblers Association, the North Sea Commission and a Political forum. The project results (toolkit) will be promoted through the projects own website and also the North Sea Commission website.
01/02/2009 - 31/12/2012
4 - Promoting Sustainable and Competitive Communities
Area of Intervention
4.2 Promoting sustainable growth solutions for expanding areas
Aim To use cultural and natural heritage and the assets from previous III-B projects to contribute to the improvement of public health, encourage small and medium-sized businesses and contribute to improving the demographic profile of the participating regions.
By factoring in the actual impacts of climate change, the project will work with business organisations to ‘climate proof' leisure and tourism businesses.
The project will use politicians and stakeholder input, national level groups and expert guidance when working with specific target groups. With gradual development, achieved through repeated testing, it will be possible to produce a major toolkit of information, experiences and procedures for easy transfer of the approach and the success.
The project will work with new technology mapping to make routes accessible and attractive to new groups of users and to trial various approaches to marketing and mobilisation for the tool kit.
Background Nature tourism currently grows three times faster than the tourism sector as a whole. The strong economic drivers of tourism and leisure work in the cross-over between protection and promotion of nature and heritage. Deployed with insight, such drivers will aid sustainability. The project will not develop tourism, but will teach businesses how to be more effective without degrading heritage assets.
It is possible to design opportunities for health into urban design. There are opportunities provided in the link between health and land use planning, such as in the new British Right of Way Improvement Plans (2007-2017).
By working with the right combination of experts on issues such as on walking, obesity and SME development, it should be possible to create a lasting effect on business development and lifestyles in the North Sea Area and develop a toolkit for others to achieve the same.
Including natural and cultural heritage in such work will enrich the experience and also to ensure that heritage becomes a more integral part of business. It is important to engage with national level organisations like the Norwegian or Danish Ancient Monuments Commissions and at the same time with politicians and local participants in order to foster future investment beyond the duration of any project.
The ability to build on ‘inheritance' from III-B, as provided by the 12,000 km of trails from the walking and cycling projects, will ‘kick-start' a project without having to incur capital expenditure and will provide loyalty and longevity. Physical infrastructure, supported by two independent support organisations and the close involvement of the business community will help ensure direct and lasting benefits.
Toolkit to create a series of templates for initiatives generated through the project to increase outdoor activity;
Stimulate the growth of small businesses through an increase number of people participating in outdoor life;
A web based North Sea coastal Assets Collection and new web tools to promote health and outdoor life;
Cooperation with the North Sea Commission and national organizations to promote health and outdoor activities to be used as economic drivers.
April - September 2011
Work continues with the Community Mobilisation Initiatives (CMI's), including the further involvement of the business sector in their delivery. Many partners have also established a series of CMI partnerships across their regions, thereby engaging quite a range of health and tourism organisations. Several partners have also been working with the Ministries of the Environment or Health on mobilisation issues related to the project activities in the CMIs.
Promoting health actions for reducing health inequity and promote better life habits and healthy aging – Coast Alive is contributing directly to the work of the EU Health priorities, as seen in Sweden in their CMI work. This will, in turn, contribute to the Swedish national public health policy to create social conditions that will ensure good health, on equal terms, for the entire population.
The project continues to co-operate and collaborate with EURISY on the development of an "App" being developed for Blackberries to track invasive plant species and in North Jutland to develop an "App" to digitise fishing sites, where conditions, weather and fish types will be available on a handheld 3-G device.
October 2010 - March 2011
April - September 2010
Project beneficiaries are active in their respective countries developing links with national level as well and national level policies. For example, in Denmark, the sub beneficariy - The Danish Forest and Nature Agency, a ministerial agency has participated in two of the projects stakeholder meetings. The project is also building on the results of former Interreg IIC and IIIB projects as well as developing links and co-operating with current projects i.e. Vital.
The project beneficary North Jutland worked with a Danish television company, TV midt-vest, who made a series of 12 programmes about the North Sea Trail. During this a project representative talked about the project, its work and project initiatives such as the geocoins and geocaching.
October 2009 - March 2010
In general, the project is moving on from start-up to development and implementation phase. Stakeholder groups have now been established and there has also been discussion about how Coast Alive and EURISY can cooperate together in the future. The project steering group have also met twice during the reporting period and the political group met for the second time in March 2010. This should result in further dialogue with the North Sea Commission.
In work package 2 the following three themes are being worked on; Active Coast, Community Coast and Open Coast and initiaitives taken place to support/test work within these themes. Each (themed) group had two meetings each between Sept and Dec. 2009 - meeting again as a joint group in March at the Annual Meeting. The purpose of these groups are to explore and develop proposals for initiatives that will mobilise users of the path networks to be included in the projects final Toolkit.
In work package 3 the group met three times; the first in Leeuwarden in October 2009 where there was a presentation from Landschapsbeer Fryslan on how they had worked with local communities on redeveloping old paths and collecting detailed local history; the second meeting in Boston, in December where each partner linked climate risk to their work on heritage in short presentations. The event included a presentation from Richard Lamb from the UK Climate Impact Panel and by the President of the UK Federation of Small Business, John Wright OBE on the opportunities for small business from increased activities around natural and cultural heritage.
There was also discussion with Tedora Secara from EURISY about how Coast Alive and EURISY could cooperate. The third meeting in Skagen was in March. A series of small reports will be produced i.e Specific path investment, considering climate risk, in a heritage area and small and medium-sized businesses and the opportunities and threats from 'changes'.
Contact with the UK Climate Impact Panel (contact Richard Lamb) in work package 3 has resulted in them becoming a supporter of the project and offering to provide training for project partners on how to use climate data in their work.
April - September 2009
The aim of the project is to contribute to a change in lifestyle for people in the North Sea Region, in order to expand the local economies at the same time. The work which has been initiated will strengthen the link between cultural and natural heritage and leisure on the one hand and economic development on the other to ensure that any increase of interest is managed sustainably. The work in WP 2 (Health and small business) and WP 3 (Climate and sustainability of assets) have started well and the project is linked to EURISY, who is doing a case study on the project, including additional input from the UK's climate impact panel and national heritage organisations.