About

The challenges of sustainable transport in the North Sea Area cannot be met by technical solutions alone – it needs also requires behavioural changes. Shared mobility modes and their potential to address these challenges are the focus of the SHARE-North project. This includes developing, implementing, promoting and assessing car sharing, bike sharing, ride sharing and other forms of shared mobility in urban and rural areas and employment clusters. The planned living labs will integrate modern technology with activities to support changes in mobility behaviour. The objectives are manifold: resource efficiency, improving accessibility (incl. non-traditional target groups), increased efficiency in the use of transport infrastructure, reduction of space consumption for transport, improving quality of life and low carbon transport. A strong partnership of public authorities, NGOs and research institutions in the project consortium is supplemented by numerous supporting organisations including the OECD International Transport Forum. The partnership stands for transnational cooperation, which is necessary for creating political support, and represents a high level of innovation as shared mobility is not yet widely employed as a part of integrated transport strategies. The Mobility Academy will be involved for dissemination purposes as its annual World Collaborative Mobility Congress will give SHARE-North and its themes a global platform to demonstrate the impacts of shared mobility.